How does a corporate brochure design company plan for future development?

Li Jing, the well-known scientific marketer "Li Mingshou", advocated a topic in his early years, called: What exactly do corporate brochure design companies do? Most people's answers are to briefly describe the schedule, and anyone can describe themselves Many people have done homework, but few people can tell "why they need to do these homework."

The text accompanying the pictures should take users as the starting point to discuss how the product is used and the value it can bring to them. The value description should be as detailed as possible. One way is to directly say that it takes up little space, and another way is to put it in your pocket and leave. The accompanying pictures and descriptions do not always need to be located next to the product. Harmony is enough, and readers can always match them.

The brochure of a corporate brochure design company should be mainly based on pictures, with copywriting as the finishing touch. The writing of picture albums and copywriting shows a graphic trend, which means breaking the convention of article writing, and based on the reading method of the "picture-reading age", giving full play to the advantages of picture albums and organically combining copywriting and pictures. Sometimes the text adapts to the picture, and sometimes the picture cooperates with the text. The text and the picture are closely integrated rather than separated. The pictures and text are matched together to form a seamless arrangement. Achieving "pleasurable reading" is the intention.

Corporate brochure design company is a type of design that introduces and displays corporate products. Each company will have its own proprietary sample printing products. Some large corporate brochure design companies have relatively high requirements for sample design. . It can be said that the sample design has all the characteristics of civilized industry, that is, the inductive characteristics spanning economy, civilization and technology. Therefore, designers must have comprehensive knowledge and relevant skills, use various design elements to carry out organic artistic combinations, and form design works with well-conceived designs and layered sample colors.

Only by integrating the atmosphere of "publicity everywhere" into the market, continuously promoting civilized communication among enterprises in fierce competition, and creating more communication opportunities with users can the strong competitiveness of enterprises be exerted. By creating a corporate product list in the brochure and displaying it on the product image wall, it can not only follow the cultural concepts of the company and create a corporate-specific atmosphere, but also allow any company to have its own unique image and stand in the market.

Leave a comment