A Guide to Color Scheme Tips for Graphic Design and Website Design

When you design a website, the colors you use can convey completely different thoughts and emotions, so it’s important to choose the right colors for your brand. For example, if you design a website for the top beaches in the United States, and you create an online mall like Groppon, you will definitely want to design them with different colors because they convey different messages-a website conveys people The mood is relaxed, while another site conveys the heart-pounding excitement of making a great deal.

This guide explores the topic of color for websites and graphic design. The best way to learn advanced color theory is through practice, not theory. But in order to improve, you have to have a starting point. In addition to helpful color matching tips and ideas, you'll also find many valuable resources scattered throughout the article.

Explore color from an artistic perspective, it can make a subject more vivid. This is the main difference between a drawing and a painting, although they can convey similar messages. This principle applies to any design including web design.
A Guide to Color Scheme Tips for Graphic Design and Website Design

Adding color to the design makes the picture more expressive. Graphics, fonts, buttons and hyperlinks, everything can match the overall tone in some way. For example, the colors of a vineyard site are different from the colors of an aquarium site. why? Because these are two completely different types of websites, they attempt to convey different meanings, purposes, or emotions to their target audiences.

Therefore, when considering color, remember that color is rarely used to differentiate or structure the page. You should use gray to build a layout so that people can understand the overall structural relationship of the interface. When visitors browse the website interface, color can bring them richer information content.

Most color theory articles discuss the idea behind each color and the emotions they represent. I think the topic of feelings is too subjective, even though it is accurate. Choosing a color scheme isn't just based on emotion, instead I study how colors work and how to start practicing on my own.

A good place to start is Hue, Saturation, Value (or HSV). You may understand these terms for measuring color, but I want to tell you that these values are really important. Value is the information you get in a black and white photo - it's the different shades of gray. Take a screenshot of a website, convert it to grayscale, and you'll see its original values.

That is to say, value is the degree of lightness and darkness, indicating the lightness and darkness of a color, also known as brightness. Hue is the most basic color term, often used to measure the actual color, such as blue, red, or yellow. Hue is fairly simple, and you can memorize its patterns by memorizing the traditional color wheel.

When choosing a color scheme, you have many different patterns to follow. It’s true that not everyone knows how to pick colors, but fortunately there are many convenient resources on the Internet to help us with this task. I think these color-coordinated pages do a great job, but let’s discuss some more interesting options.

Similar colors are located next to each other on the color wheel. Obviously such a color scheme will not produce high contrast. But this is very practical when designing graphics, banners, textures or backgrounds that need to match the color scheme of the entire web page. After all, not everything in the overall layout should be high contrast.

The trichromatic formula is three independent colors equidistantly spaced on the color wheel. The three colors should be distributed in a regular triangle on the color wheel. When playing around with this color scheme, be sure to choose one color as your main color and two other secondary colors to balance the colors and determine how they should fit into the overall layout. Saturation plays an important role here, but the overall color scheme still won't change drastically.

Split complementary colors are very much like the previous complementary color schemes, but with a slight twist. This color scheme starts from a point on the color wheel and matches two adjacent colors opposite it, using the closest color to replace one of the complementary colors. The contrast of split complementary colors is still very strong, but it is not as dazzling and uncomfortable as complementary colors. It provides a little room for maneuver in color selection.

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